Off-Page Optimization

What is Off-Page optimization?

Off-Page optimization is an important factor that must be considered when trying to get a website to rank well in the search engines. Off-Page Optimization in a word is “linking”, or more accurately “link trading”. Link trading is where 2 sites agree to place links to the other site for the purposes of building the “Importance of their site”.

Back-Links are the websites and web pages that are linked TO your website.

Each Link TO your website is like a “vote” that increases the importance of your website in the search engines. Though off-page optimization is much less complicated that on-page optimization there are still a few factors you must take into consideration when looking for reciprocal links to build the “importance” of your website.

A few of these considerations would be PageRank, link placement, and who you are trading links with.

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What is On-Page Optimization?
What is Off-Page Optimization?

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